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Where “Stay S.A.F.E.” comes from

by Sam Perren

700 words (3.5 minute read)

Originally Published: 2014-05-05



Someone recently asked about my signature at the end of my blog posts and newsletters “Until next time, Stay S.A.F.E. ”

Besides the link to my business model for investing(Starter homes, Attractive to families, Fairly priced, Economic fundamentals), this salutation has a very personal meaning to me.


When I first began my job as a police officer, my wife and I were apprehensive about the dangers I might face.

I was taught in basic training that there was someone around every corner trying to kill me, or at least thinking about it.

Looking for an opportunity.

A moment of weakness.

My troup was shown video of officers being killed on duty, and many near misses.

PDT(police defensive tactics) was practiced daily, and I spent every spare moment in the library researching whatever other tactics I could find.

Anything that would give an edge.

Verbal judo, piecing the pie, vehicle stops, active shooters, edged weapons defence, disarming suspects, obscure search powers, case law, threat cues, body language, and anything I could get my hands on. Stuff like Lieut. Grossman’s work, and many others.

Hyper vigilance set in with me big time.

After graduation, I would avoid standing in front of open windows, always be looking over my shoulder, never relaxing.

This transition from civilian life, to being responsible for my safety and those around me, significantly impacted me.

My wife and closest friends said I had changed, big time. My former easy-to-get-along-with, humorous attitude was buried under my enormous new responsibility. A lot of the time I acted like a complete jerk!

“Complacency kills cops” and “you are allowed to hit back first” and “you never know what you are walking into” became the themes I lived by.

My field trainer Svend caught on, and helped me to lighten up. I started to see that I did not need to fear everything that moved.

Being vigilant without constantly operating in the “red zone” was possible.

I caught on to the steep learning curve of law enforcement without burning out, or mistakenly hurting anyone who didn’t deserve it thanks to this great mentor’s guidance.

Svend was a someone who had been through the transition and was a resource on how to get home alive without being a “jerk.” How to exercise proper judgement.

Yet another example of how important it is to surround oneself with mentors in all aspects of life!

As my wife and I adjusted to this new life, we adopted a tradition from Svend’s family: every time I leave to go on shift, Marcy tells me “stay safe.”

I must have heard that phrase over a thousand times by now.

Now that I have become confidant in my role as a police officer, I can more accurately read situations I am walking into. I know when it’s safe to relax and demonstrate a softer side to a client who is in crisis and needs reassurance.

At this point in my service, when I am getting comfortable in the job, this is the point where the danger of complacency is greatest.

Every time I hear “stay safe” I am reminded my #1 goal is to get home to my family.

We recognize the risks involved and the sacrifice that might be required of me. But this simple phrase is a constant reminder for me to find the safest way possible to get the job done. It keeps the danger of complacency at bay.

It was natural for me to transition this mindset to my next passion, real estate investment.

In same way I keep neighbourhoods safe at my full time job, my real estate investments are kept “S.A.F.E.” through conservative analysis, prudent business practices, and by following proven systems.

Thanks to my readers for the questions, and please keep them coming ��

Until next time,


About the author: Sam Perren has helped dozens of investment partners aquire real estate, representing over $16Million CAD in purchases with rental income of over $100,000/mo. If you'd like access to Sam's "deal of the week" please click here.