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Book Review: Eat That Frog by Brian Tracy. 21 Ways to Double Your Income and Time Off

by Sam Perren

850 words (4 minute read)

Originally Published: 2014-01-28




I was at Chapters with my wife enjoying a coffee a couple days ago, and this book jumped out at me.

In the spirit of taking control of my time this year, this seemed to be a great opportunity to focus on what I know is a struggle for me.

I was pleasantly surprised, this is a quick read that is packed full of great strategies to be more productive. The secrets within are simple and easy to implement.  Here are the 4.2 most important concepts.

 Why 4.2 ? Read to the end and find out !


"Eat a live frog first thing in the morning, and nothing worse will happen to you for the rest of the day."

– Mark Twain

“Eat That Frog” is based on the premise that if you do your most difficult task first, all other tasks become easy or unnecessary.

This is important because

  • if you are like most people, you have too many tasks and not enough time to complete them
  • there is not enough time to complete all tasks

Here are the 4.2 critical strategies to implement the strategy of Eat That Frog.

1. Think on paper.

I was happy to read this because I have unknowingly been applying this principle in my daily life for a while now.









You may recognize this note book that I have been carrying around most places I go. I am constantly writing down my do lists and refining them every day. Given the strategies in this book, my daily “thinking on paper” will be far more efficient.

There is real power in the written word, and having your ideas on paper enables you to move on to other things and let the creative part of your brain work freely.

2. Use the 80/20 rule.

Once you have written down every possible task for your day, you can be sure that 2 out of 10 are the “frogs that need to be eaten. ” All other tasks are not important enough to concern yourself with at the moment, or given enough time will become unnecessary.

3. Use ABCDE model.

This is a further method to select the frogs in your life.

“A tasks”: something very important, something you must do, it will have serious positive or negative consequences if you do it or failed to do it. This is a task only you can complete, one that no one else can do for you.

“B tasks”: something you should do, but it only has mild consequences. Someone may be unhappy or inconvenienced if you don’t do one of these tasks but it is nowhere as near important as an “A” task

“C tasks”: something that would be nice to do but there is no consequence at all to not doing it. This includes phoning a friend, having coffee or lunch with a coworker, or completing some personal business during work hours.

“D tasks”: something you can delegate to someone else. These tasks should be delegated, so that you can focus on the “A” tasks that only you can do.

“E tasks”: something that you can eliminate altogether, and it won’t make any real difference, this may be a task that was important at one time but it is no longer relevant to you or anyone else. This is something that you might do out of habit or because you enjoy it, but every minute you spend on an “E” task is time taken away from the tasks that can make a real difference in your life.

4. The law of three.

If you had 30 seconds to write down three of your most important goals in life what would they be?

Many people have the three most important goals that pop out of their head in common: first, a financial and career goal; second, a family or personal relationship goal; and third, the health or a fitness goal.

If you expand this to all aspects of your life, you have an in depth exercise for finding out what is truly important for you to spend your time on.


4.2 Guard your energy levels.

The bonus sections of this book have some strategies to schedule your time, eliminate technology detractions, get adequate sleep, get adequate exercise, spend time with family, take one day off per week, avoid working longer than 10 hours at a time, and other ways to recharge your batteries. These are all very important to ensure that you are running at peak efficiency while you are eating those frogs.

Thanks for reading to the end, I’m sure you figured out by now, but 4.2 equals 20% of the 21 listed items. These “frogs” are the ones that I choose to eat to get the results I need in my life.

What are yours?


Until next time,

About the author: Sam Perren has helped dozens of investment partners aquire real estate, representing over $16Million CAD in purchases with rental income of over $100,000/mo. If you'd like access to Sam's "deal of the week" please click here.